Introducing Product Development Focus at KWS UK

KWS UK strives to provide customers across the supply chain with the technical information needed to get the best out of its varieties. As part of this approach, this year, the company introduces Product Development Focus (KWS.pdf).

The aims of KWS.pdf are to:

Understand the performance of existing and pipeline KWS varieties both in the field and as end products
Compare the performance of KWS material with other products available in or near to market
Understand how KWS varieties perform year-on-year in typical UK-farm rotations

At the forefront of KWS.pdf is the product development field – a six hectare site located close to Thriplow which showcases our four core crop species, maize, OSR, sugar beet and cereals, in a four year rotation.

Introductory year – 2008/09

Working with our strategic partners BASF, GrowHow, Syngenta and Bayer 18 trials across the KWS core crops have been established:

Full results from these trials will be available online after harvest.

Key KWS UK Variety Introductions on the PD Field this year:

KRYPTON –the first conventional OSR from the KWS breeding programme with outstanding yields and the highest oil content in trials

EIFFEL – the high yielding conventional OSR with a robust canopy structure

FIORENZA KWS – the first and only sugar beet variety with double protection against Beet Cyst Nematode and Rhizomania

KWS CASSIA – the new winter barley set to raise the standard for 2-row yields

GRAFTON – the shortest winter wheat variety available which can be drilled early and harvested early.

If you would like to visit the product development field or learn more about our work here at KWS UK, please contact Elizabeth Hall on 01763 207317 or elizabeth.hall@kws-uk.com