The present-day sugar beet varieties are the outcome of more than 150 years of breeding effort aimed at attaining high yields and a secure income for farmers. KWS supports a variety of breeding activities at the international level. In Germany alone the sugar beet breeding programme covers an area of more than 10,000 m² under glass houses, 24,000 isolation plots covering 80 ha and more than 30,000 inbred lines a year. Sugar beet has been the focus of intense hybrid breeding since the 60s. Key breeding goals are: Yield Resistance Quality Scientific progress has already enabled grading and differentiation between new resistances, new quality traits and improved physiological traits, sharply increasing the 25 or so known and valuable traits to many more.